The Team

Communications, Impact & Research

Communications, Impact & Research Read more

Policy & Campaigns

Policy & Campaigns Read more

Operations, Finance & Nutrition

Operations, Finance & Nutrition Read more

Fundraising

Fundraising Read more

School Partners

School Partners Read more

Executive & Project Management

Executive & Project Management Read more

Latest

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
Quaker Oats
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. We offer porridge, cereal, bagels and baked beans.
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
Why we are needed

Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.
Marcus Rashford Book Club

Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK
National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme
Ordering your food deliveries

Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door

Give a Magic Breakfast

Every 28p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children. Read more

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