Fundraise

Challenge events

Choose your own challenge event to raise money for hungry children or sign up to one recommended by us - be it a half marathon, triathlon, fun run or something more extreme. Read more

Plan your own fundraiser

We have lots of ideas to help you plan your own Magic Breakfast fundraising event. Read more

Raise Funds Through Online Shopping and Searches

Raise funds for us by searching the internet and shopping online with Savoo Read more

Latest

School Breakfast Bill

Ask your MP to support the School Breakfast Bill

The Importance of Staying Hydrated

Magic Breakfast's nutritionist Annah Herbert-Graham explains why staying hydrated is so important, particularly for children at school.

Back to school with a difference

As schools face the challenges of re-opening, we too are having to change our breakfast model in order to reach as many vulnerable children as possible.

Back to school in Scotland

Our YouGov survey of Scottish teachers found that nearly two thirds of them fear a rise in hunger among children returning to school.

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application

What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools

Magic Breakfast's head office is in London (this office space is kindly lent to us by Pearson), and we have further office space near London Bridge, but our School Partners are located all over England and Scotland so they can be close to the schools they work with.

What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.

Why we are needed

As many as 1.8 million school age children are at risk of hunger in the UK

What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.

National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme

How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, in 2003, but she started buying and delivering breakfasts to five schools in the London borough of Hackney three years previously after hearing from headteachers there that many of their pupils couldn't concentrate until they had had their lunch as they were too hungry.

Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.

Ordering your food deliveries

Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door