Fundraise

Challenge events

Choose your own challenge event to raise money for hungry children or sign up to one recommended by us - be it a half marathon, triathlon, fun run or something more extreme. Read more

Plan your own fundraiser

We have lots of ideas to help you plan your own Magic Breakfast fundraising event. Read more

Raise Funds Through Online Shopping and Searches

Raise funds for us by searching the internet and shopping online with Savoo Read more

Latest

Stay at Home and Fundraise!

Fundraising at home is a great way to feel connected during social isolation. Corporate Fundraising Manager, Laura Colgan, has some ideas for our #KeepingBreakfastGoing campaign.

Keeping Breakfast Going

Your donation will support us as we provide healthy and nutritious breakfasts to children at risk of hunger during these challenging times. Thank you for helping us to reach more hungry children.

Keeping Breakfast Going

Our aim is to ensure that children who would normally receive our healthy school breakfasts do not miss out during this crisis. We will be keeping breakfast going.

Magic Breakfast and school closures

As schools close, we are working to ensure that any children from our partner schools who will now be at home, still get their Magic Breakfast.

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application

What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools

Magic Breakfast's head office is in London (this office space is kindly lent to us by Pearson), but our School Partners are located all over England and Scotland so they can be close to the schools they work with.

What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.

Why we are needed

As many as 1.8 million school age children are at risk of hunger in the UK

What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.

National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme

How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, in 2003, but she started buying and delivering breakfasts to five schools in the London borough of Hackney three years previously after hearing from headteachers there that many of their pupils couldn't concentrate until they had had their lunch as they were too hungry.

Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.

Ordering your food deliveries

Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door