Fundraise

Raise Funds Through Online Shopping and Searches

Raise funds for us by searching the internet and shopping online with SavooRead more

Plan your own fundraiser

We have lots of ideas to help you plan your own Magic Breakfast fundraising event.Read more

Challenge events

Choose your own challenge event to raise money for hungry children or sign up to one recommended by us - be it a half marathon, triathlon, fun run or something more extreme.Read more

Latest

National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme

Enjoy the right food

Not so much 'put Britain on a diet' as 'make sure Britain’s children learn to enjoy the right food' - a blog by Carmel McConnell MBE

Magic Breakfast in Scotland

Magic Breakfast has extended its support to Scotland!

Magic Breakfast Scotland Launch

Magic Breakfast launches in Scotland: 400 schoolchildren in the most disadvantaged areas to receive free breakfasts

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application

What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools

The team

Magic Breakfast's head office is in London (our office space is kindly lent to us by Pearson), but our School Partners are dotted all over England so they can be close to the schools they work with.

Why we are needed

Over half a million children arrive at school in the UK too hungry to learn

What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.

What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.

How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, in 2003, but she started buying and delivering breakfasts to five schools in the London borough of Hackney three years previously after hearing from headteachers there that many of their pupils couldn't concentrate until they had had their lunch as they were too hungry.

Every 22p kindly donated to Magic Breakfast gives a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children. Read more

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