Campaign

The Power of a Healthy Free School Breakfast

The Power of a Healthy, Free School Breakfast Read more

Recommendations for Government

Recommendations for Government Read more

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National Food Strategy Response

Magic Breakfast welcomes the National Food Strategy to tackle childhood hunger but breakfast must not be ignored.

Holiday Hunger

This year we are delighted to be able to offer holiday breakfast provision to all our partner schools. Something that is needed now more than ever.

YouGov Teacher Survey (London)

Over two thirds of London teachers fear rise in hunger among children returning to school in September, with 76% believing school breakfasts will help children catch up on learning missed during lockdown

YouGov Teacher Survey

New survey finds over half of teachers fear rise in hunger among children returning to school in September, with 86% supporting nationwide programme of free school breakfasts

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application

What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools

The team

Magic Breakfast's head office is in London (this office space is kindly lent to us by Pearson), but our School Partners are located all over England and Scotland so they can be close to the schools they work with.

What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.

Why we are needed

As many as 1.8 million school age children are at risk of hunger in the UK

What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.

National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme

How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, in 2003, but she started buying and delivering breakfasts to five schools in the London borough of Hackney three years previously after hearing from headteachers there that many of their pupils couldn't concentrate until they had had their lunch as they were too hungry.

Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.

Ordering your food deliveries

Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door

Campaign

FUEL THEIR FUTURE

The Issue

The Power of a Healthy Free School Breakfast

Recommendations for Government