Campaign

FUEL THEIR FUTURE

Magic Breakfast's new campaign calls for the Government to take action to ensure no child starts the day too hungry to learn.

For further information please contact our Campaigns Officer,
Jake Atkinson. [email protected]

Breakfast In The Budget Campaign

We are calling on the Government to announce new funding for school breakfasts in the Budget on 3rd March. Read more

Magic Breakfast Youth Campaigners

We’re looking for 10 young people (14-20 years old, from England and Scotland) to play a key role in campaigning for healthy breakfasts in schools, so no child is too hungry to learn. Read more

School Breakfast Bill

Ask your MP to support the School Breakfast Bill Read more

Recommendations for Government

Recommendations for Government Read more

The Power of a Healthy Free School Breakfast

The Power of a Healthy, Free School Breakfast Read more

The Issue

The Issue Read more

Latest

Fuel For Success: Rachel Riley supports breakfasts to help close the attainment gap

TV's Rachel Riley shares what she wanted to be when she was younger, and why she is supporting this year's Fuel For Success campaign
Fuel For Success: Harmoni's Success Story

Talented musician, Harmoni, volunteers at her school's breakfast club and says that having breakfast gives her enough energy to get through the day.
School Breakfast Standards

Will you join us in helping to ensure school breakfasts are healthy and accessible to every child at risk of hunger without barrier or stigma?
The Cooking Club Detectives

A book celebrating the work of Magic Breakfast - out now!

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
Why we are needed

Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.
National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.
Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.
Ordering your food deliveries

Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door
Case studies

Our case studies demonstrate the many and diverse benefits, to children, families and the whole school, of Magic Breakfast provision.

Give a Magic Breakfast

Every 34p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children. Read more

Donate Fundraise