About Our Supporters Impetus-PEF Magic Breakfast is privileged to be one of the charities supported by Impetus-PEF, a private equity foundation transforming the lives of young people from disadvantaged backgrounds by ensuring they get the right support to succeed in school, in work and in life. Impetus-PEF finds, funds and builds the most promising charities working with disadvantaged young people. It works with other funders to support its chosen charities to deepen their impact and expand their work supporting young people from disadvantaged backgrounds. Impetus-PEF also influences policy and decision-makers with the aim that all young people will get the support they need. Staff from Impetus-PEF have worked closely with the Magic Breakfast team over a number of years to help the charity to grow in a sustainable and effective way in order to be able to ensure that no child in the UK starts their school day too hungry to learn. Whatever it takes from Impetus on Vimeo.