About Our Supporters First Response First Response Finance have been supporting Magic Breakfast since 2012 and have raised over £100,000. First Response donate £1 for every new customer they gain and run a charity matching scheme where they encourage employees to raise money for a charity of their choice and all proceeds are matched. In addition to matching the money for the employee’s chosen charity, they ensure the same amount is donated to Magic Breakfast! A large portion of the money donated to Magic Breakfast comes from breakfasts and drinks that are subsidised by the company and offered to employees for a donation. The company have a dedicated fundraising team who are passionate about Magic Breakfast and have run some successful events such as a Three Peaks Challenge, hair shave, bake sale and cross country bike ride. In addition to fundraising, First Response have a team of volunteers who help at a school in Nottingham by serving breakfasts and keeping children entertained. There are also plans to create more volunteer groups at their Leigh and Paisley offices.