Magic Breakfast Partner School Survey 2022: Our year in numbers

Read more
The rising pressure on living standards

Today’s rise in the energy price cap is another squeeze on living standards. Read more
Let’s close the educational opportunity gap #TooHungryToLearn

Hunger hurts learning and leaves children unable to achieve their potential. Read more

Magic Blog

An extraordinary school morning with Lucy Beaumont

It was, on the face of it, an ordinary Wednesday morning, but our visit to Sheffield was anything but ordinary. Read more

Fuelling A Brighter Future in Scotland

At Magic Breakfast, we know that achieving a brighter future is made all the more difficult by arriving at school with an empty stomach. Read more

Our statement on the extension to the National School Breakfast Programme

Demand for this service is soaring, Magic Breakfast alone has a waiting list of more than 1000 schools. Read more

Magic Breakfast and Arla host MP Breakfast Meeting with a twist

As the latest initiative in our long-term partnership with Arla, yesterday we invited MPs to our ‘No Breakfast, Breakfast Meeting’ sponsored by MP David Mundell at the House of Commons. Read more

The government’s commitments need to go further

Poverty and food insecurity in London

The lives of children and young people behind the statistics

It currently feels like every day brings new, ‘unprecedented’ and alarming statistics relating to hunger and food insecurity. Read more

Breakfast with Simply Scran

Why Labour's commitment to breakfast matters

Magic Breakfast Partner School Survey 2022: Our year in numbers

Seaport Xmas '22 Fundraising

Children who miss out on their breakfast fall behind on their education. At GCSE level, they achieve an average of 2 grades lower than their peers. Your donation literally fuels learning! It enables children to get the most out of every single day of school. It transforms their future prospects, and it even sees an economic return of at least 500%. Not just that, the breakfasts you fund also promote wellbeing. Happy children with full tummies and the world ahead of them - now that's impact!
Give a Magic Breakfast this Christmas

Every 28p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children.
Rising number of parents who rely on Magic Breakfast

More parents are going hungry to feed their children and requiring food support. Read at the Times.
An extraordinary school morning with Lucy Beaumont

It was, on the face of it, an ordinary Wednesday morning, but our visit to Sheffield was anything but ordinary.

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
Quaker Oats
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. We offer porridge, cereal, bagels and baked beans.
The team

Magic Breakfast's head office is in London (this office space is kindly lent to us by Pearson), and we have further office space near London Bridge, but our School Partners are located all over England and Scotland so they can be close to the schools they work with.
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
Why we are needed

Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.
Marcus Rashford Book Club

Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK
Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.