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  • Earth Day 2022

    Earth Day 2022

    As the climate crisis worsens, Earth Day is an opportunity for us all to reflect on our accountability. Read more

  1. About
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Magic Blog

Earth Day 2022

Earth Day 2022

As the climate crisis worsens, Earth Day is an opportunity for us all to reflect on our accountability. Read more

Posted to: Magic Blog

Published: 21st April, 2022

Let’s close the educational opportunity gap #TooHungryToLearn

Let’s close the educational opportunity gap #TooHungryToLearn

Hunger hurts learning and leaves children unable to achieve their potential. Read more

Posted to: Magic Blog

Published: 30th March, 2022

Updated: 25th April, 2022

Players of People’s Postcode Lottery are helping us recruit new partner schools

Players of People’s Postcode Lottery are helping us recruit new partner schools

Thanks to our generous supporters there are now more than 200,000 children who receive a Magic Breakfast Read more

Posted to: Magic Blog

Published: 30th March, 2022

Magic Breakfast in Scotland: 1.5 million breakfasts later there are still too many young Scots too hungry to learn

Magic Breakfast in Scotland: 1.5 million breakfasts later there are still too many young Scots too hungry to learn

Scotland could become the first country to deliver universal free school breakfasts in primary and special schools. Read more

Posted to: Magic Blog

Published: 24th March, 2022

Updated: 30th March, 2022

The Cost of Living Crisis

The Cost of Living Crisis

With families hit by rising energy prices and inflation, a cost of living crisis is setting in. We look at the impact of this on the communities we work with, what we're doing to help, and how you can get involved. Read more

Posted to: Magic Blog

Published: 10th February, 2022

Updated: 6th March, 2022

Response to call for views on the Good Food Nation  (Scotland) Bill from the Rural Affairs, Islands and Natural Environment  Committee

Response to call for views on the Good Food Nation (Scotland) Bill from the Rural Affairs, Islands and Natural Environment Committee

Read more

Posted to: Magic Blog

Published: 14th January, 2022

A small investment in school breakfast would mean a big difference to this Government’s levelling up legacy

A small investment in school breakfast would mean a big difference to this Government’s levelling up legacy

Levelling up, the Government’s flagship policy to address poverty and inequality of life chances, is a bold and captivating idea. But it risks becoming a hollow slogan without concrete investments in the right policy. It doesn’t need to be this way. Read more

Posted to: Magic Blog

Published: 13th January, 2022

Updated: 2nd February, 2022

No Child Too Hungry To Learn

No Child Too Hungry To Learn

We are proud to launch our powerful and emotive film, No Child Too Hungry To Learn. Read more

Posted to: Magic Blog

Published: 11th January, 2022

Updated: 30th March, 2022

Interview with author Tom Percival

Interview with author Tom Percival

We have been delighted to help distribute books from the Marcus Rashford Book Club to children at our partner schools, in partnership with Macmillan Children's Books. Here we interview Tom Percival, author of the hugely popular 'Silas and the Marvellous Misfits' Read more

Posted to: Magic Blog

Published: 6th December, 2021

Updated: 2nd February, 2022

A magical morning at Black Friday Live

A magical morning at Black Friday Live

Children from King Solomon Academy enjoyed a very special live reading at Amazon's Black Friday live last week with Alesha Dixon. Read more

Posted to: Magic Blog

Published: 2nd December, 2021

Updated: 11th January, 2022

Author: Susan Soper

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Latest

  • test question?

  • FAQ's

    FAQ's

  • Fundraise at School

    Fundraise at School

  • Letter from Scotland's children and young people

Most read

  • Apply for Magic Breakfast provision

    Apply for Magic Breakfast provision

    If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application

  • Quaker Oats

    Quaker Oats

  • What we do

    What we do

    Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools

  • What does a magic breakfast look like?

    What does a magic breakfast look like?

    We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. We offer porridge, cereal, bagels and baked beans.

  • What can a school expect from us?

    What can a school expect from us?

    Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.

  • Why we are needed

    Why we are needed

    Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.

  • How Magic Breakfast began

    How Magic Breakfast began

    Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.

  • Marcus Rashford Book Club

    Marcus Rashford Book Club

    Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK

  • National School Breakfast Programme

    National School Breakfast Programme

    We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme

  • Ordering your food deliveries

    Ordering your food deliveries

    Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door

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Blog Campaigns Carmel McConnell Events Funding News Nutrition Research Schools Supporters
Give a Magic Breakfast

Give a Magic Breakfast

Every 28p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children. Read more

Donate Fundraise

Published: 8th April, 2016

Updated: 17th May, 2022

Author:

Comments: 2

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