About Magic Blog Keeping Breakfast Going Update 1 June 2020 Today we see primary schools tentatively opening their gates. It is a difficult time for schools and to help, we are staying as flexible as possible in order to get breakfast food to those who need it, wherever they may be. Over the past few weeks, with so many schools closed, we have continued to work with partner schools delivering breakfast food that they could parcel up and safely distribute out into the community. We also are now working very successfully with Amazon who are delivering our breakfast parcels direct to the homes of children. This has been great for children whose schools have been closed or who were proving particularly difficult to reach. Schools are now having to work out how best to get our healthy school breakfasts to those who need them, and we are working to reduce the burden on schools as much as we can. We are so grateful for all the fabulous support we have had from so many companies and individuals. Morrisons supermarket and Kellogg's have stepped up with a donation of 200,000 boxes of ‘No Added Sugar by Kids’ cereal, whilst Heinz UK is donating enough beanz for 12 million meals! The New York Bakery Company have supplied 1.3m low-cost bagels in the last 2 months and our long term supporter Quaker Oats continue to provide their fantastic porridge for free. Whilst Arla is providing enough Cravendale milk vouchers to fill 4.8 million bowls of cereal. We are also always grateful for the invaluable support of players of People’s Postcode Lottery who help to keep our operations going whatever else might be going on in the world. Despite all this wonderful support, with so many of our usual fundraising activities on hold we urgently need to raise funds. Actor Russell Tovey and footballer Dele Alli have both publicised our campaign, reaching valuable new audiences for us and helping bring in donations. But you don’t need to have a famous face to help. Every donation helps us reach more hungry children. Please donate if you can. Thank you so much for your support. Stay well.