It’s fair to say that breakfast is not only the most important meal of the day, but it’s also our favourite! Which is why for the week of 23rd to 27th January 2017 we’ll be shouting from the classroom, restaurant, office and street corner about MAGIC BREAKFAST WEEK!

On Monday we started off the week by asking supporters, friends and family to post on Instagram and/or Tweet a photo of an empty plate and glass. This image is representative of the daily reality at least half a million children face across the UK - no breakfast.

Clerkenwell Boy (@clerkenwellboyec1) posted this brilliant and sobering image last year in support of our awareness raising campaign. We'd love more like this in 2017.

If you are thinking of posting on Instagram, please see below for a few suggestions of copy to include with your image.

‘Every day over half a million children arrive at school too hungry to learn. What happens when we’re hungry? We can’t concentrate, and the first lessons are the most important ones of the day. Please help @magicbreky put an end to child hunger in the classroom by sharing this image, or your own, with #MagicBreakfastWeek #FuelforLearning and tagging @magicbreky’

‘31,000 – that’s the number of children @magicbreky provides breakfast for each year across the UK. Sadly there are still half a million children who are not lucky enough to nosh on a Bagel Nash bagel. Please help @magicbreky put an end to child hunger in the classroom by sharing this image, or your own, with #MagicBreakfastWeek #FuelforLearning and tagging @magicbreky’

‘467 – the number of schools @magicbreky is currently feeding. 290 – the number of schools on their waiting list where children are not having a healthy start to their day. Please help @magicbreky put an end to child hunger in the classroom by sharing this image, or your own, with #MagicBreakfastWeek #FuelforLearning and tagging @magicbreky’

Also during the week, the Magic Breakfast Team will be sharing the elements of a Magic Breakfast, healthy eating options and fun facts. So keep an eye out on Instagram (@magicbreky), Twitter (@Magic_Breakfast) and Facebook (magicbreakfastuk) for the following daily themes: 

Tuesday – Bagels; Wednesday – Cereal; Thursday – Porridge; Friday - Juice.

It costs us 22p per day to give a schoolchild a healthy breakfast and unlock 4 hours of learning, that's £3.50 a month, £10 a term or £42 a year. We provide breakfasts to over 31,000 children a day. Any donation would be hugely appreciated by these children and have such a big, positive impact on their day.